Email is an essential tool for communication and marketing, and a good sending reputation is crucial for the success of your campaigns. If your emails are not reaching the inbox of your recipients, it could be due to a poor sending reputation. In this blog post, we will discuss how you can fix your email-sending reputation and ensure that your emails are delivered to the inbox.
Step 1: Monitor your sending reputation
The first step to fixing your email-sending reputation is to monitor it regularly. You can use tools like SenderScore or ReturnPath to check your sending reputation. These tools will give you a score based on various factors such as complaint rates, unknown user rates, and spam trap hits. A score above 90 is considered good, while a score below 70 is considered poor.
Step 2: Identify the cause of the poor reputation
Once you have identified that you have a poor sending reputation, the next step is to figure out the cause. There could be multiple reasons for a poor reputation, such as sending to inactive or invalid email addresses, sending spammy or low-quality content, or having a high complaint rate. It is essential to identify the root cause of the problem and take corrective action.
Step 3: Clean up your email list
One of the primary causes of a poor sending reputation is sending to inactive or invalid email addresses. It is essential to regularly clean up your email list and remove inactive or invalid email addresses. This will help improve your sending reputation and increase the chances of your emails being delivered to the inbox.
Step 4: Use double opt-in
Using a double opt-in process can help improve your sending reputation by reducing the number of invalid email addresses on your list. In a double opt-in process, a user must confirm their subscription by clicking on a link sent to their email address. This helps ensure that the email address is valid and that the user wants to receive emails from you.
Step 5: Monitor and address complaints
If you have a high complaint rate, it is essential to address the issue as soon as possible. Monitor your complaint rate regularly, and if you notice an increase, try to identify the cause and take corrective action. You can also use an email feedback loop (FBL) to receive notifications when a recipient marks your email as spam.
Step 6: Use a reputable email service provider
Using a reputable email service provider (ESP) can also help improve your sending reputation. A good ESP will have systems in place to prevent spam and ensure that your emails are delivered to the inbox. They will also have resources and support to help you improve your sending reputation.
In conclusion, a poor email-sending reputation can significantly impact the success of your email campaigns. By following the steps outlined above, you can fix your sending reputation and ensure that your emails are delivered to the inbox. Regular monitoring and maintenance are crucial to maintaining a good sending reputation.